You call it odorigui. Click on the first movie to discover what this is...
Odorigui literally translates into "dancing eats". The situation was quite funny and most people were in stitches. At the beginning of the night, my friend Naho came over to my seat and asked if I had seen what was inside the little container in front of me. I was expecting miso soup so you can imagine my surprise when I lifted the lid and discovered about 10 wriggling, squirming live fish. I actually let out a small scream of surprise. I was so embarrassed but not for long as each and every person at my table did the exact same thing. For most people at the party, it was hajimete (their first time). The way to eat the fish is to first scoop the wriggling creature out of one vessel and drop it into another vessel filled with a stock/soup. Then fish them out of the second vessel with chopsticks and swallow them whole. One swallowed they were okay but when they are flipping and flapping in your mouth, you might have to fight the gag reflex that begins. Watch Miho in the following movie for a general reaction to eating the live white bait.
PS... I ATE ALL OF MINE! This means that I never have to eat them again!