Ingenious!

Today I went to a brand new supermarket in my area. It is about a month old. It seems all nice and fresh. Clean and full of goodies. Actually it looks similar to other supermarkets that I visit. I looked closer at one particular object searching for the price. Here was where I got my surprise. Each and every item has a computerised display for the price. They are all along the shelves. I guess they are wired up and connected to a main computer. Ingenious. If prices change, specials come in, it all automatically changes. Nice touch. I bet that next they will have displays with neon flashing lights and music blaring. The Japanese touch!